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īװ ˻
遺꾩빞蹂꾨룄�꽌
ñ׸Ͻ 遺꾩빞蹂꾨룄�꽌 Ұմϴ.
ũ Ģ
ũ
,
2013-08-05
ISBN
9788984454774
352
ű(153*220)
15,000
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å ̰ Ȯ ȣ ٵδ Ź ϱ Ȱϱ ְ ִ. ⼭ ϴ Ź ٽ ṵ̈ پ Ͽ ǰ , λ̸鼭 ٴ ̴.
Ź ӿ Ͼ. Ź 񽺴 ӿ λ ִ ൿ ܾ, ȣ ΰ ƴ Ѵ. ̺ ܼƮ ϸ鼭 ڸ ģ. ֺ ϸ鼭 ܼƮ ҹ . ׵ 񽺸 ϰ ȴ. 񽺿 ̿ Ȱ ϰ ִ.


ڼҰ

_ ũ(Tony Cram)

ũ 濵 о߿ п ϳ ֽ 濵п α׷ ȹ ڴ. 濵 ſ α׷ ϰ ϴ ״ Chartered Institute of Marketing Ưȸ̴. ϰ åΡCustomers That Count: How to build living relationships with your most valuable customersSmarter Pricing: How to capture more value in your marketThe Power of Relationship Marketing ִ. мȸǿ ̳ û ϰ ְ, Ͽ ڹ ְ ִ.

 

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б Һа ϰ ̱ ϸ б(ٳ-) Һ ڻ Ͽ. 縯б Һа ̸ ҺƮ Һ, ǰȹ, Һɸ ϰ ִ. 

_

б ϰ, б ɸ л Ͽ, ̱ ϸ б(ٳ-) ɸ ڻ Ͽ. оߴ ȸɸ̸, ֿ оߴ ܽɸ, 񱳹ȭ ȸൿ, , Һɸ ̴. ѱ ȸ ݽɸȸ, ȸ Ͽ. б ɸ ̸, ѱ Һɸȭ ̴.


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ϴ , Һ

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غؾ ֹ

밡: ̶

ǰ

ǸŰ ʴ ͸δ ϴ

ν

̵

ν : 


å

 

̹ ۵Ǿ: ν

̴ 󸶷 ġ ̴. Ŀ´̼ Ȥ̰ ŷ̸ ȯϴ, ׷鼭 ο θ ־ Ѵ. ܰ迡 . ̴̳ Ǹ̶ ̴. ⼭ 븦 ִ ȹ ãƳ ̴. ε, ùٸ ν ϰ ϴ ĵ ̴.

 

ù ߺ : ùλ

̴ ˿ ̴. ùλ ȸ ̴.  ݱ ù λ縦 ΰ? ܼ ñ׳ ȰϿ ùλ ̴. ġ ͺٴ  Դ ̼ ʿϰ  Դ ʿ,  Դ ˾Ƽ ϰ ؾ ľذ õѴ.

 

 


ǻ縮

̸ ٽ ã ǵ 񽺸 ϶!!

 

౸տ ϴ 5 ° ־ ̱ 5 ° ־ ̱  ¥ ִ°? ⸦ 5 ° ־ ̰ٸ ϰ £ ϱ ƴ. װͺٴ ־ ¸ а £ ̴.

  ù° ָ . ׷ £ ޼Ҹ  ̴. Ҽ ڵ鿡 ϱ κп 丮 Ų. ȭ Ŭ̸ƽ ٰŸ ϴ д. .

  å ̰ Ȯ ȣ ٵδ Ź ϱ Ȱϱ ְ ִ. ⼭ ϴ Ź ٽ ṵ̈ پ Ͽ ǰ , λ̸鼭 ٴ ̴.